Marimekko is a Finnish design company specialising in clothing and textiles. Its website is attractive and slick, displaying the company's catalogue of products. When entering the site you are presented with the display above, but the central yellow graphic fades between different images of various textile designs:
As the images fade out, so do the links which take you to the collection of the designer represented. So if you wait too long, the page changes and it seems that you have to wait for the button to turn up again. However, this is not so because every designer's page has direct links to the other designers' collections.
This page shows s collection of textile designs by Bjorn Dahlstrom. They are presented in a simple, attractive format which is easy to navigate through - basic buttons such as 'next page' and drop down menus to move between different designers and their collections. Each page is formatted similarly making it user friendly.
This site is much less interactive than the likes of the adidas site. Although you choose your own path, the site (to me) acts much more like a window than a mirror. As the site is not so big on interactivity, it does little to reflect the user.
The simple interface is not invisible but it is translucent - displaying information to the user in a one-way transaction.
No comments:
Post a Comment